Medical Technology & Pharmaceuticals

Healthcare Advertising & Brand Consulting Services

We help our brands to cut through the clutter online as well as offline & handhold them for category dominance, by repeatedly producing the most creatively engaging campaigns:

  • Provident Ventures Healthcare Advertising & Marketing communication SBU is a 360 degree brand consultancy offering that partners with challenger brands across the healthcare Industry.
  • We excel with brands that want to challenge the status quo in the sectors of Healthcare, Hospitals and Diagnostic Labs.
  • Provident Ventures provides an unmatched combination of award-winning creativity, strategic insight and innovation.

Brand Strategy

This is where we start off the journey for all our brands. We ensure long-term results and soaring success for you by putting into play our proprietary tool that clearly defines your strategic & operational marketing requirements in terms of:

  • Brand Architecture
  • Need-Gap Assessment
  • Research methodology
  • STP (Segmentation, Targeting, Positioning)
  • Go-To-Market planning & execution

Creative Content Production

We are experts at making even the most impenetrable jargon into a creative campaign that gets the point across in a memorable way!
The content can be created for various mediums:

  • Animated Detailers
  • Print ads
  • Brochures
  • Leave Behind Literature
  • Website Design & Development
  • Blogs, Vlogs
  • Corporate Videos
  • TVC
  • Posts for Social Media and more!
  • Educational slides for LEDs
  • Flipcharts
  • Virtual Engagements/ CME / Webinars
  • WhatsApp campaigns
  • SMM campaigns, Print Campaigns

Creative Content Production

We are experts at making even the most impenetrable jargon into a creative campaign that gets the point across in a memorable way!
The content can be created for various mediums:

  • Animated Detailers
  • Print ads
  • Brochures
  • Leave Behind Literature
  • Website Design & Development
  • Blogs, Vlogs
  • Corporate Videos
  • TVC
  • Posts for Social Media and more!
  • Educational slides for LEDs
  • Flipcharts
  • Virtual Engagements/ CME / Webinars
  • WhatsApp campaigns
  • SMM campaigns, Print Campaigns

Digital Marketing

We do it all, keeping in mind your brand values, targets and vision.

  • Development of the digital ecosystem
  • Lead Generation
  • Omni Channel Engagement
  • SEO – Search Engine Optimisation
  • SMM – Social Media Marketing
  • Blogging & Vlogging
  • Website & Portal Design and more!!!

Medical Writing

Our medical writers have past clinical experience in medical settings and years of copywriting for med-based content.
We know what it takes to create web-ready, terminology-friendly medical collaterals, articles, website content and blogs. Our medical writers have real-world knowledge from clinical experience, medical training in various topics, and course and college experience in the medical field.
Our medical writers are proficient in gathering, organizing, interpreting, and presenting information in a manner appropriate for the target audience.

Medical Writing

Our medical writers have past clinical experience in medical settings and years of copywriting for med-based content.
We know what it takes to create web-ready, terminology-friendly medical collaterals, articles, website content and blogs. Our medical writers have real-world knowledge from clinical experience, medical training in various topics, and course and college experience in the medical field.
Our medical writers are proficient in gathering, organizing, interpreting, and presenting information in a manner appropriate for the target audience.

The Issue

The New Normal due to COVID -19 has limited the opportunities for training & capability development.

Our research suggests that 80% of healthcare providers will continue to practice social distancing in the long term, while they still seek active clinical engagement.

HCP expect the companies to help them develop the required capabilities associated with the relevant offerings.

  • Three 4K high-definition cameras streaming from the hospital / OT to the remote user
  • Real Time 2-way engagement / Interaction with minimal lag. Ideal for remote surgical trainings and workshops
  • OT & Infection Control Protocols of JCI standards
  • Engineers specializing in telecommunications
  • Trained technicians and engineers for In-hospital operations


Solution Schematics:

  • High-Definition video & audio recording
  • Low bandwidth consumption with H.264 supporting latest AV protocols
  • Control multiple devices with a centralized control hub
  • Local monitor-out for display feedback

 

Click on the video below for a detailed glimpse

Clinical Marketing

Our clinical marketing services help industries to positions themselves as partners to healthcare providers and policymakers instead of more vendors. Our clinical marketing strategies will encourage organizations to deliver better healthcare services to everyone. Given the novice and unique
challenges in the healthcare sector, it is important for medical companies
to embrace tested and successful clinical/medical marketing strategies
in order for their innovations to be adopted by the medical community.

Setting up clinical marketing and global health helps :

  • Organizations to take the high moral ground to ensure better healthcare on sound clinical evidence to benefit all.
  • Allows organizations to position themselves as partners to healthcare.

Our clinical marketing framework helps you “Raise The Bar”

From Sales to Consultancy

Provident Ventures is highly experienced and well equipped for setting up the clinical marketing organization for our
clients. Our Approach to this affect encompasses:

  • Create the road map for the deliverables of clinical marketing along with setting up of KPI’s.
  • Liaising with key stakeholders such as Clinical & Professional Associations, WHO, JCI etc.
  • Develop communication platform to disseminate information on issues.
  • Develop the strategic plan to position the product at the customer level.
  • Organize along with team seminars and panel discussions to deliberate the issues related to client and its products.
Performance Feedback of Audit results to targeted Clinical Area

Continuous Targeted
Education & CME
Playbook

Institution of
Advanced
Technology

Improvement in
compliance to
Standards

Market Intelligence, Customer insight and Market Research

We have unmatched capabilities in getting you actionable insights from industry experts. Having a cumulative experience of over 50 years in the Medical device, Pharmaceutical and Diagnostic landscape across the globe, we provide a 360 degree approach on the view of customers based on qualitative and quantitative analysis through primary & secondary research initiatives.

Market Understanding :

  • Healthcare delivery, financing models & regulatory requirements.
  • The Industry business and various “go to Market” Strategies.
  • Feasibility and deployment of your solutions into the market-place along with competitive intelligence.

Market Intelligence – establishing the 5 Why’s

Clinical research organization

Provident Ventures has the capability to provide complete service for product development and deployment for Phase II to Phase IV clinical research studies including regulatory approvals. We have a team of expert clinical researcher’s adept in all aspects of clinical trials to help our customers manage multiple development challenges for vaccines, drugs and medical devices. We offer robust clinical development solutions that covers various therapeutic areas as well as medical devices post market surveillance.

Future Ready Sales Organization: A Comprehensive Sales Learning System

A sales learning system designed for strengthening the skills and knowledge of the sales associates. It provides opportunity for sales competency assessment, training and development that help the sales team achieve and sustain sales success and future fit in the organization.

It ensures

  • A common selling language
  • An actionable, structured process for sales
  • Covers customer management, clinical selling, selling operations and soft skills
  • Helps create a sustainable competitive advantage

Components of Future Ready Sales Organizations are:

  • Selling Virtually
  • Change Management
  • Customer Segmentation & Account Planning
  • Selling Effectiveness
  • Clinical Conversations
  • Key Account Management
  • Market Development
  • Technology For Sales Impact
  • Sales Leader Presence
  • Analytics


We offer a sales learning system that helps sales associates to boost their skills and knowledge. It offers an opportunity for sales competency assessment, training, and development that aid the sales team achieve and sustain sales success and future-fit in the organization.

Future Ready Sales
Organization can

Create impact through better customer management & selling effectiveness.

Begin development and career planning in a structured manner early in an associate tenure.

Experienced talent builds bench strength in selling and sales leadership. Emphasize visibility into future career opportunity.

Enable managers, stewards, sales associates’ careers by providing consistent tools and guidelines.

Components of Future Ready Sales Organization

Diagnostics

Change
Management

Clinical
Conversation

Technology for
Sales Impact

Customer
Segmentation &
Account Planning

Key Account
Management

Sales Leader
Presence

Selling
Effectiveness

Market
Development

Analysis


Diagnostics

Change
Management

Clinical
Conversation

Technology for
Sales Impact

Customer
Segmentation & Account Planning

Key Account
Management

Sales Leader
Presence

Selling
Effectiveness

Market
Development

Analysis
1

Market Entry Consultancy

Markets change at a very fast pace, so do our marketing strategies.


Elaborating your business market is a very complicated task and requires a clear understanding of every aspect (language, behaviour, local culture, etc.) that might affect the success of your organization. If your company or organization has aspirations beyond its local markets, Provident Ventures offers a diverse range of advisory services including market intelligence, feasibility assessments of expansion plans, drafting regional business placement and eventually scaling up the development strategies.


With over 50 years of experience in the healthcare sector, we offer industries the solutions that help them develop and execute winning strategies that create more value in their business. Our quality-based approach helps businesses make an informed decision by providing a comprehensive overview of the market, allowing them to identify niche opportunities and growth prospects.

Market Expansion Consultancy

Access to quality health care should not be limited by the area of living
We are one of the best healthcare marketing consulting firm that helps businesses or organizations to reach new customers worldwide.
We are a trusted advisor of many companies and offer them with the best market expansion strategies that allow them to create more value in their business.

Our wide spectrum of market expansion services include:

  • Creating the market blueprint
  • Segmentation, targeting, and positioning
  • Defining the go-to-market strategy
  • Driving deployment

Why us?

We help companies drive transformational change, unleash their full potential, by providing them with the tools and technologies that facilitate nimble experimentation and rapid problem resolution. All this helps them identify the gaps, challenges, changes, that are hindering the growth of their business in other areas. Provident Ventures help companies to design a transformation strategy and build the organizational capacity to survive in the competitive market.

  • Through our integrated capabilities, we help our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.
  • We help our clients win, keep and grow their best customers, embracing the potential of disruption together. By innovating at pace and driving systemic collaboration, our solutions are built seamlessly around you and your customers.
Our Solutions for clinical content development include the following:

  • Journal articles and manuscripts for medical and scientific publications
  • Continuing education materials for health care professionals
  • Regulatory documents for government agencies
  • Patient education brochures, news articles, website content, and books for the general public
  • Health care policy documents
  • Grant proposals for research scientists and institutions
  • Clinical content writing for sales training and marketing materials for pharmaceutical, medical device, and other health care products.

Live surgical / procedure workshops & trainings are a potent tool in the medical device, consumables, med-tech and pharma industries to drive product trial and eventually brand association. Inability to conduct such engagements may deter purchase decisions.

Existing streaming solutions are not aligned to the requirements of med tech trainings & workshops.